Legal reason | Purpose | Data | Data source | Recipients of personal data (processors) |
---|---|---|---|---|
Performance of the contract | Order processing and response to the request sent via the contact form | Personal data of clients (current data) | Contact and order form | Subcontractors, mailing services, cloud storage, shipping companies, payment gateways |
Legitimate interest | Routine traffic analysis, server error detection, and prevention of server fraud and attacks | For 50 months: Third party cookies, pseudo-anonymized identifiers of registered users such as UserID, IP addresses and web browsing data. | User movement on the website, registration and creation of an anonymized user ID, display of an error page | Google Analytics, web hosting services and possibly other analytics services |
Agreement | Advanced traffic analysis | Tracking the movement of users on the site and filling out forms | User movement on the web, mouse movement, clicking, typing on the keyboard | Web user tracking services |
Agreement | Targeted advertising (retargeting) | For a maximum of 13 months: Third party cookies, IP addresses, browser data and web browsing data | View specific pages on the web | Retargeting advertising platforms (AdWords, Sklik, Facebook) |
Agreement | Get demographic reports in traffic statistics | Third-party cookies, demographics (age, gender, interests, interest in buying and other categories) | DoubleClick cookie, Android ad ID, iOS ID for advertisers | Google Analytics |
Agreement | Web marketing and promotion | Emails, lead names, IP addresses and other technical identifiers | Newsletter form | Web hosting company and services for sending e-mails |
Agreement | Publication of customer reviews | Customer name, photo, e-mail | E-mail communication and questionnaire on the web | Cloud storage, mailing services |
Agreement | Profiling for displaying targeted content on the web and in direct marketing (newsletters) | Cookie file with user identification, URL of the viewed page | Browse certain pages on the web | Facebook, web hosting company |
These conditions take effect on May 25, 2018.
This page was translated from Czech version with Google Translate.