Privacy policy

I. Basic provisions

  1. The personal data controller pursuant to Article 4 (7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter: “ GDPR ”) is Zážitková Akademie sro, IČ: 28082621 with its registered office at Věžní 54, Prachatice I, 383 01. (hereinafter referred to as the “ Administrator ”).
  2. The contact details of the administrator are e-mail: info@z-ak.cz, tel: +420 601 220 303.
  3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to a specific identifier, such as name, identification number, location data, network identifier or one or more specific physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  4. The administrator did not appoint a data protection officer.

II. Legal reason for processing personal data

  1. The legal reason for processing personal data is
    • performance of the contract between you and the administrator pursuant to Article 6, paragraph 1, letter b) GDPR (hereinafter referred to as “Performance of the Contract”),
    • the legitimate interest of the administrator in the provision of direct marketing (in particular for the sending of commercial communications and newsletters) pursuant to Article 6 (1) (a) f) GDPR (hereinafter referred to as "Legitimate Interest"),
    • Your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6 (1) (a) a) GDPR in conjunction with § 7 paragraph 2 of Act No. 480/2004 Coll., on certain information society services in the event that no goods or services have been ordered (hereinafter referred to as “Consent”).
  2. The administrator has an automatic individual decision-making within the meaning of Article 22 of the GDPR. You have given your express consent to such processing.

III. Purpose of processing, categories, sources and recipients of personal data

Legal reasonPurposeDataData sourceRecipients of personal data (processors)
Performance of the contractOrder processing and response to the request sent via the contact formPersonal data of clients (current data)Contact and order formSubcontractors, mailing services, cloud storage, shipping companies, payment gateways
Legitimate interestRoutine traffic analysis, server error detection, and prevention of server fraud and attacksFor 50 months: Third party cookies, pseudo-anonymized identifiers of registered users such as UserID, IP addresses and web browsing data.User movement on the website, registration and creation of an anonymized user ID, display of an error pageGoogle Analytics, web hosting services and possibly other analytics services
AgreementAdvanced traffic analysisTracking the movement of users on the site and filling out formsUser movement on the web, mouse movement, clicking, typing on the keyboardWeb user tracking services
AgreementTargeted advertising (retargeting)For a maximum of 13 months: Third party cookies, IP addresses, browser data and web browsing dataView specific pages on the webRetargeting advertising platforms (AdWords, Sklik, Facebook)
AgreementGet demographic reports in traffic statisticsThird-party cookies, demographics (age, gender, interests, interest in buying and other categories)DoubleClick cookie, Android ad ID, iOS ID for advertisersGoogle Analytics
AgreementWeb marketing and promotionEmails, lead names, IP addresses and other technical identifiersNewsletter formWeb hosting company and services for sending e-mails
AgreementPublication of customer reviewsCustomer name, photo, e-mailE-mail communication and questionnaire on the webCloud storage, mailing services
AgreementProfiling for displaying targeted content on the web and in direct marketing (newsletters)Cookie file with user identification, URL of the viewed pageBrowse certain pages on the webFacebook, web hosting company

IV. Data retention period

  1. Unless otherwise stated in the previous points, the Administrator retains personal data
    • for the time necessary to exercise the rights and obligations arising from the contractual relationship between you and the administrator and to assert claims under these contractual relationships (for a period of 15 years from the termination of the contractual relationship).
    • until the consent to the processing of personal data for marketing purposes is revoked, if the personal data are processed on the basis of the consent.
  2. After the retention period of personal data, the administrator deletes the personal data.

V. Cookies

  1. Cookies are text files containing a small amount of information that is downloaded to your device when you visit our website. Cookies are then sent back to the website or other website that recognizes them each time they visit.

  2. Cookies perform various tasks, such as enabling efficient navigation between websites, remembering your preferences and improving the overall user experience. They can also ensure that the ads displayed online are better suited to your person and your interests.

  3. We use the following cookies on the website:
    • Necessary cookies : are needed to operate the website, for example, allow you to log in to secure parts of the site and other basic functionality of the site. This category of cookies cannot be disabled.
    • Analytical / statistical cookies : they allow us, for example, to recognize and determine the number of visitors and to monitor how our visitors use the website. They help us improve the way the site works, for example, by allowing users to easily find what they're looking for. We only run these files with your prior consent.
    • Advertising cookies: are used to track preferences and allow you to display advertising and other content that best suits your interest and online behavior. We only run these files with your prior consent.
  4. Please note that third parties (including, for example, external service providers) may also use cookies and / or access data collected by cookies on the Website.
  5. You can find information about cookies and their current list via individual internet browsers, most often in the Developer Tools item.
  6. Consent can be expressed through a check box contained in the so-called cookie bar. You can also subsequently reject cookies in the settings of your internet browser, or you can set the use of only some of them.
  7. You can find more information about cookie management in individual browsers at the following links:

VI. Recipients of personal data (subcontractors of the controller)

  1. The controller intends to transfer personal data to a third country (a non-EU country) or an international organization. The recipients of personal data in third countries are: providers of mailing services, data and file storage, analytical tools, discussions and direct marketing services.

VII. Your rights

  1. Under the conditions set out in the GDPR, you have
    • the right to access their personal data pursuant to Article 15 of the GDPR,
    • the right to correct personal data pursuant to Article 16 of the GDPR, or restrictions on processing pursuant to Article 18 of the GDPR,
    • the right to delete personal data pursuant to Article 17 of the GDPR,
    • the right to object to the processing pursuant to Article 21 of the GDPR,
    • the right to data portability according to Article 20 of the GDPR,
    • the right to withdraw the consent to processing in writing or electronically to the address or email of the administrator specified in Article III of these conditions.
  2. You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VIII. Terms of personal data security

  1. The controller declares that it has taken all appropriate technical and organizational measures to secure personal data.
  2. The controller has taken technical measures to secure data repositories and personal data repositories in paper form, in particular…
  3. The controller declares that only persons authorized by him have access to personal data.

IX. Final Provisions

  1. By sending an order from the online order form or by filling out the inquiry form, you confirm that you are familiar with the conditions of personal data protection and that you accept them in full.
  2. You agree to these terms by checking your consent via the online form. By checking the consent, you confirm that you are familiar with the conditions of personal data protection and that you accept them in full.
  3. The administrator is entitled to change these conditions. It will publish a new version of the terms of personal data protection on its website and at the same time send you a new version of these terms and conditions to your e-mail address provided to the administrator.

These conditions take effect on May 25, 2018.

This page was translated from Czech version with Google Translate.